PepsiCo Experience
Zone
Objectives
PepsiCo aimed to strengthen its connection with young adults and teens by meeting them where they spend most of their time, at social hangout spots and key retail locations. The challenge was capturing attention and creating meaningful, interactive moments that could increase brand recall, engagement, and emotional resonance. PepsiCo needed a solution that felt native to youth culture, leveraging digital interactivity to both entertain and inform.
Solution
We conceptualized and developed a Pepsi-branded digital engagement zone, a fully immersive setup that brought together interactive gaming, branded storytelling, and augmented reality (AR) to fulfil this vision. The core idea was to offer visitors something fun, shareable, and unmistakably “Pepsi” at every touchpoint.
We created custom mini-games that reflected Pepsi’s youthful and energetic brand personality, supported by full technical implementation and real-time event support. To further elevate the experience, we integrated an augmented reality (AR) zone, allowing users to interact with Pepsi-branded visuals in unique and surprising ways. This is ideal for creating buzz and user-generated content.
The project involved complete game design & development, on-site deployment, and technical support, ensuring a smooth and high-impact execution.
Results
The PepsiCo Experience Zone was a powerful tool for real-time brand engagement, creating memorable moments beyond traditional advertising. It not only succeeded in drawing attention but also provided valuable user insights and reaffirmed stakeholder trust in the campaign’s direction.
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Increased Brand Recognition
High levels of participation and shareable experiences boosted recall and relevance among target demographics.
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Enhanced Stakeholder Confidence
The success of the Experience Zone validated PepsiCo’s youth-focused engagement strategy, gaining strong buy-in for future interactive campaigns.
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Data-Driven Insights
The platform collected user-profiles and signups, providing PepsiCo with a foundation for targeted future outreach and a better understanding of its youth audience.