Bank Alfalah Visitor
Engagement
Objectives
Bank Alfalah aimed to elevate its card activation experience by moving away from conventional methods and exploring innovative ways to connect with a younger, tech-savvy audience. The goal was to create an engaging environment that would increase footfall and user participation, generate signups, and drive transactions, all while enhancing the brand’s perception as forward-thinking and customer-centric.
Solution
To bring this vision to life, Proton designed and deployed a fully interactive visitor engagement zone at a high-traffic event. At the heart of the experience were touchscreen game consoles, developed to intuitively blend challenge, fun, and brand storytelling. These games were crafted to reflect Bank Alfalah’s brand essence while keeping users entertained and involved.
The setup was engineered for high-volume interaction, with a user-friendly interface and on-site technical support to ensure seamless execution throughout the event. By turning passive spectators into active participants, the experience created excitement and transformed how users engaged with the Bank’s card services.
The event design encouraged repeat play, sharing, and deeper engagement, transforming a typical activation into a memorable, gamified journey.
Results
The Bank Alfalah Visitor Engagement Zone surpassed expectations, proving the power of gamification in driving real results for brand activations.
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10,000+ Engagements
Achieved in just 5 days, a testament to the experience’s appeal and replay value.
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Increased Signups
After the interaction, users were more inclined to engage with the brand, leading to a measurable uplift in card registrations.
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Boost in Transactions
Enhanced product awareness and immediate engagement led to a noticeable increase in card usage and customer activity.