Create impactful and relevant communications resulting in a
Supercharged Customer Experiences
Create impactful and relevant communications resulting in
Supercharged Customer Experiences
Case Studies

WD-40 Canada Smart Straw Launch

Objective

Smart Straw was available in other markets but not in Canada
for 5 years due to regulatory pressure. The WD-40 innovators had
developed a mechanism to satisfy the child safety requirement
and were amped to launch the Next Gen Smart Straw in Canada.

Outcome

We analyzed the buyer profiles and created specific
communication strategies to reach and impact them. The
primary and secondary packaging was developed and the
communication strategy defined. Messaging, iconography, key
visuals and videos were created to drive the communication
initiatives. A kickass promotional campaign cemented the impact
and delivered a great bang for the buck

Case Studies

Iconography

Background

A solution was needed to communicate end user benefits regularly and consistently across communication.

Principle

Core physical attributes of the sku are traslated in oneliners which in turn were integrated in to imagery.

Design Philosophy

Vector icons designs to signify the attribute and supporting one liners to reinforce. These icons to be deployed across all communications.

Case Studies

Key Visuals

Background
Hero Visual

Key visuals that connect with the target market and clearly communicate the new smart straw was needed. 

The SKU clearly represented in all key visual communications to reinforce the new launch on the bottom right.

Icons
Key Visual Messaging

All four End User Benefit Callout ICONS are places on the top right so that all the visuals consistently communicate the End User Benefits

The tagling and specific messaging for the key visuals in the bottom left quadrant of the visual.

Case Studies

Retail Display Units: Bulk

Design Philosophy
  • Designed for shelves and counter displays
  • Designed to communicate features
    aggressively multiple times. 
  • Ability cater to multiple sets of stocking options. 
Features
  • Optional Panels can be removed to
    create more display capacity
  • Call out Icons
  • Feature Callouts on Shelf Talkers 
Case Studies

Retail Display Units: Bulk

Design Philosophy
  • Designed for Mass Retail
  • Designed to communicate features
    aggressively multiple times
  • Icon Set used both on the higher eye level of display as well as alongside the stock display part. 
Features
  • Call out Icons
  • QR Link to Landing Page
  • Feature Callouts on Shelf Talkers
Case Studies

Landing Page

Landing page designed with the added hook of the promotion to incentivise interaction with the customers in addition to introducting the new launch

0
%

Revenue Growth

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0 %

Conversion Increase

0 X

Return on AD spend

0 X

Mobile Growth

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