WD-40 Multi-Use Product Can Redesign
Objective
The previous design had a clutter of regulatory labelling making it visually impactful.
Outcome
Redesigned cans incorpiorated regulatory warnings as part of the design elements to make
the information flow smoothly and make the cans retail friendly and visually appealing for
display from all sides.
WD-40 Specialist Series Redesign
Objective
To redesign the Specialist cans with a brand-new look and feel.
Outcome
As part of a global branding revamp, proton redesigned the canada skus in line with the direction while incorporating strict regulatory labelling and dual language .
WD-40 Can Redesign
Iconography
We use iconography as a visual shorthand or representation of simple objects, actions or ideas. We always use icons with a purpose, such as to facilitate understanding, call out a point or make a process easier to comprehend.
Characteristics
- Based on geometric shapes and linear/ circular lines, the overarching form should be as
simple as possible, with only enough detail to highlight the icon’s function and character. - For more visual interest and character, avoid perfect symmetry.
Web & Digital Design Direction
Objective Achieved
Successful Launch
Successful commercial launch of the product despite COVID roadblocks.
Social Dominance
5 Million Impressions ; 25k signups ; 64% conversion per month.
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